01 — Cover
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Astra Marketing
Proposal 1.0

Three options.
One management fee.
Scale when ready.

E-commerce relaunch for drink5star.com.

$1,200/mo management on every option.

Option Media Duration Channels
Option 1 — Prove $2k 30 days Meta + TikTok
Option 2 — Expand $4.8k 60 days Meta + TikTok + Campus Geo
Option 3 — Full funnel $7.95k 90 days Meta + TikTok + Campus Geo + Spotify

Management = paid campaign mgmt + in-platform build + daily opts · SEO/AEO base (site + Amazon) included on every package.

02 — Competitive landscape
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Astra Marketing
5 STAR · 02 / Competitive landscape

Competitive landscape

Brand Positioning Go-to-market
Liquid I.V. Mass hydration (Unilever) Retail + Amazon + creators
LMNT (Element) High-sodium performance / keto DTC + podcasts + athletes
Cure Clean, plant-based, everyday Wellness retail + first-timers
DripDrop Medical / severe rehydration Pharmacy + clinical trust
Nuun Active, on-the-go habit Sport retail + Amazon
5 STAR Real fruit · plant-based · everyday DTC + Amazon
03 — Media options
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Astra Marketing
5 STAR · 03 / Media options

Media options

Option 1 · 30 days
$2k
Media
Total term
30 days
Channel$/moTerm spend
Meta$1,200$1,200
TikTok$800$800
ManagementCampaign mgmt + SEO/AEO
All-in$3,200
Breakdown$2k + $1.2k mgmt
Option 2 · 60 days
$4.8k
Media
Total term
60 days
Channel$/moTerm spend
Meta$1,200$2,400
TikTok$800$1,600
Campus Geo$400$800
ManagementCampaign mgmt + SEO/AEO
All-in$7,200
Breakdown$4.8k + $2.4k mgmt
Option 3 · 90 days
$7.95k
Media
Total term
90 days
Channel$/moTerm spend
Meta$1,200$3,600
TikTok$800$2,400
Campus Geo$400$1,200
Spotify$250$750
ManagementCampaign mgmt + SEO/AEO
All-in$11,550
Breakdown$7.95k + $3.6k mgmt
Management is $1,200/mo and includes: campaign management · in-platform build · daily optimizations (audiences, bid strategies, creative) · SEO/AEO for drink5star.com and Amazon.
04 — Same numbers, by channel
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Astra Marketing
5 STAR · 04 / Same numbers, by channel

Same numbers, by channel

Same option totals as the media cards — broken out by channel for a spreadsheet view.

ChannelOption 1 · $2k/30dOption 2 · $4.8k/60dOption 3 · $7.95k/90d
Meta (IG/FB)$1,200 · $1.2k/mo$2,400 · $1.2k/mo$3,600 · $1.2k/mo
TikTok$800 · $800/mo$1,600 · $800/mo$2,400 · $800/mo
Campus Geofencing (Google Display)$800 · $400/mo$1,200 · $400/mo
Spotify$750 · $250/mo
~Daily media~$67~$80~$88
SEO / AEO — drink5star.comIncludedIncludedIncluded
SEO / AEO — Amazon storefrontIncludedIncludedIncluded
05 — Next Steps
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Astra Marketing
5 STAR · 05 / Next Steps

Next Steps

To get started

Confirm which option to start with
Monthly management billed at the start of each month · media spend charged in-platform once campaigns go live
Grant ad access
  • Meta · TikTok · Amazon
  • Google if Option 2–3
  • Spotify if Option 3
Website access for SEO/AEO (drink5star.com)
Amazon store access for SEO/AEO (storefront + listing)
SEO/AEO (drink5star.com + Amazon) · campus list if Option 2–3